Category Archives: Conference
Wow.. Conference Season is back and what a month July was for conferences!
The display.io team hit a number of shows with the highlight being Postback 2017 and Chinajoy in Shanghai. Below we highlight our experiences at each of these great industry shows.
Postback Conference 2017
In terms of industry get togethers Postback 2017 is probably the most unique event out there right now. It discards the typical booth/ meeting format, instead putting the attendees at the centre of the show. They do this by creating great social activities around a solid speakers format.
The former is what makes the show so special. The format is built to lead to serendipitous meetings while tossing a football on the beach or quaffing an afternoon beer in between the speakers. So while your sales guys aren’t going to have 10 x 30 minute meetings booked a priori, if they have the networking skills they’ll be able to take advantage of a great mix of vendor / spender crowd.
Being a former opera singer before joining Tune, CEO Peter Hamilton was as charismatic as ever and sang his way onto stage in true operatic fashion. However, like most of the attribution platforms these days, the central product iterations revolve around delivering insufficient fraud prevention tools while pandering to the major ad networks like Google.
In fact the highlight of this years speakers session was not industry related but was in fact Seattle Seahawks charismatic coach Pete Carroll who spent his stage time encouraging the crowd to pursue success, offering stories from his career as a Super Bowl winning coach.
Each year Postback delivers a ‘Surprise Artist’ and this year was no different with Lido taking to the stage for an energetic performance in the MoPop hall next to the iconic space needle on the last night of the conference.
All in all Postback 2017 was great conference that allows the attendee’s to let their hair down and have a good time, as well as do some business.
Chinajoy Conference 2017
Riding the jet lag dragon express to the max (Israel->Seattle->Shanghai) our team touched down in Shanghai in preparation for the more conventional industry staple – Chinajoy 2017. I’ve not met an industry colleague who doesn’t enjoy heading to Shanghai to enjoy the tremendous skyline the city centre offers.
This year the Chinajoy organizers are celebrating their 15th year of a conference which has gotten exponentially bigger in the 5 years from a B2B perspective. That means more show floor space, more booth and potentially more business.
This years booth highlight included an effort from Outfit7 who had a massive Talking Tom castle in the centre of one of the large show halls!
However, the show continues to be a struggle for business goers as its held in the middle of the Shanghai summer where temperatures surged to 37 degrees celsius on show day. Smart casual just isn’t going to cut it at this show…T Shirt and shorts is the only way to combat the heat. You will thank us when you see the hordes of business goers showing up with shirts filled with sweat and a look of exasperation on their faces.
Each year vendor from across the industry drop big money to compete for the best after hours parties with Vungle, Avazu, Facebook, Google and Mobvista among a clutter of others competing for this title. Our team chose the latter and boarded Mobvista / Adjust party boat to sight see down the bund while quaffing on Champagne!
Over the course of 2 weeks our team covered over 28,000 KM’s, stead in 7 different hotels and met hundreds of folks from our industry to share the goal of display.io – to deliver ad performance and service for our partners.
The display.io July Roadshow
We will demoing our latest ad formats that are proven to improve user engagement, driving deeply engaged new customers into apps while generating industry leading eCPMs for our publishers.
WOW – we’ve just about decompressed from another action packed conference during White Nights St. Petersburg. All this is before getting back on the road for July events at Postback Seattle and Chinajoy in Shanghai!
White Nights St. Petersburg June 2017 Review
This exhibition continues to impress us for its mix of large and small developers that attend the show. While it’s relatively small in floor size (half a hanger), the show attracts a great audience and provides a very chilled intimate setting for visitors to interact with each other.
Moreover, the presentation series happening in 3 tracks across conference rooms around the exhibition hall attracted a great caliber of speaker from companies including Color Switch, Playrix and Amazon.
It wouldn’t be a industry show in rush if the party wasn’t the focal point of the 2 day event. Set on a magnificent ‘pirate ship’ and with all you can eat buffet and drinks till you drop the ship created a great backdrop for unwinding with industry friends.
The sun set on lovely Singapore when Display.io team headed back home after hectic 5 days at Casual Connect Asia meeting with our existing clients and forming new partnerships.
Let’s Call it a Day!
Casual Connect in Singapore (2017) offered senior and indie mobile app developers the opportunity to network, keep up with industry news and of course do some business. App developers and game-related companies from all around the world, small to large, participated, and Display.io team were there as well.
This year we found a great line up of speakers that provided a full house of attendees with actionable insights into the various aspects of developing and marketing mobile apps globally, as well as a look into the industry trends.
Meetings, meetings, meetings
2 weeks after getting back from a successful GMIC Beijing our team was back on the road and over-booked with meetings for Casual Connect Singapore. Once again the organizers done a super job at maintaining a great balance between developers and vendors ensuring that everybody came away happy.
In case you missed us, stay tuned, as we will be attending many more events in the near future.
This year the official casual connect party was amazing! Sponsored by MyTona it was held Underwater at the S.E.A Aquarium and, as you can see from the pics it was a spectacular backdrop for the event!
GMIC Beijing 2017
Stephen was joined by Roy Zhou from Tencent, Jane Liang from VIP.com and Calvin Yang form Admaster.
Our English speaking friends and partners can catch the English GMIC review here
That’s a wrap at GMIC Beijing for the display.io Team who spent a week in Beijing meeting with existing clients and forming new partnerships.
View from the Booth
The focus of exhibitors on the show floor this year was advertising as many different types of mobile marketing companies congregated on one of the largest Asian mobile events of the year. The display.io booth in the International Pavilion kept busy as our team handed out complimentary party invites to the Ignite the Night party!
display.io CEO Speaks on the GMIC Mobile Ad Fraud Panel
d.io Co-Founder and CEO Stephen Caffrey took to the stage with Tencent and Admaster to discuss Mobile Ad Fraud. This year he used the platform to outline the key formats of mobile ad fraud as well as the technology display.io has developed to capture and remove most major types of fraud.
Ignite the Night Party
This year display.io Co-Sponsored the largest party of GMIC together with our friends from Apus. The Ignite the Night party was a huge success attracting almost 1,000 party goers who enjoyed live dancing, DJ’s and free drinks!