Category Archives: General
display.io is now an integrated partner of Google’s Firebase attribution platform.
Google recently announced the release of Firebase Developer Platform with support for Android and iOS app attribution. We are happy to announce that Display.io is now one of the approved early phase integrated ad networks of firebase.
This is great news for developers who can now use Firebase’s completely FREE attribution, to promote their apps with display.io without needing to update their app with a 3rd party attribution SDK or paying the fee’s associated with using 3rd party attribution companies.
Firebase Analytics is a free analytics and events platform from Google empowering app developers with insight into how users engage within an app. Among many other great features on the platform, developers can now use its attribution tools to see how their paid advertising campaigns are performing, track conversions, post install user activity and much more.
Promoting your app using FREE attribution could not be easier – please follow these simple steps to get setup:
Choose Network display.io
On the firebase console, in the attribution tab, simply choose ‘Display’ in the Network settings, as shown here:
Configure Postback Events
Next, you should configure the display.io postback so that we will receive conversion events including app open or any other proceeding user event that you wish to share.
Generate a Attribution Link
Once done please send us the campaign generated URL so we can use it on your marketing campaign. Below is an example of how this tracking URL looks
If you have any questions about how this can help improve your app promotion and reduce costs you can reach out to us via our website chat or at firstname.lastname@example.org
We are super proud that our very own Kamila Sherlin was invited to speak on the Graduate Panel at the Faculty of Business and Management, Ben Gurion University!
Her talk focused on the following:
– Career path and current role
– Tips to current students
– Job interviews and job search process
We’re privileged to have you as part of the display.io team!
Checking out some if the panel insights from Video Trends conference held last week (Nov 15th) in Tel Aviv.
display.io now supports VAST and MP4 /Landing card video formats on all major connections (RTB, API).
Casual Connect 2016 – Tel Aviv. Check out some of our photo’s from this years marquee games event.
A big thank you to all our partners who came out to Israel and met with us. We hope you enjoyed the conference and the Tel Aviv food, weather and beach!
Free Candy Floss from the Tab Tale Booth!
We’re very happy be recognized by Mobuzz as a Top 10 mobile ad network for developer monetization!
Mobuzz is a mobile marketing blog publishing news, interviews and content about the mobile advertising industry.
Check out the link below to learn more:
Team just getting back from a busy New York Adweek. Thanks to all our partners for taking the time out to meet. We had a blast!
Head on over to the adweek site for a full review of this years show which included a full day track on Programmatic video and also live performances from The Roots and Sting!
display.io will be heading down to India for The Future of Gaming: GMASA Bangalore. The annual GMASA.org conference will be happening at the Sheraton Hotel in Bangalore on the 6th and 7th of July 2016. Company CEO Stephen Caffrey will be sharing his thoughts as part of the GMASA Bangalore: Future of Gaming panel that seeks to make sense of the emerging trends from the mobile games industry.
Having previously developed a social slot machine game for Western game markets Stephen is well placed to offer insights into the challenges and opportunities this market holds.
The display.io business team will be on hand to meet new and existing clients during the event, so don’t hesitate to be in touch!
Our friends at GMIC have built up a fantastic conference series around the world of which GMIC Beijing remains the jewel in the crown. The Beijing has come to represent the bridge between the online world in the East and West, facilitating business deals, investment opportunities and high level networking opportunities.
This year display.io was invited to be guest moderator on the Mobile Marketing Panel. Stephen Caffrey (display.io CEO) shaped the panel around the sharing of insights into emerging marketing trends in the West, Western companies attempt to establish Chinese operations and challenges ahead for the market as a whole.
Meanwhile our business team, lead by Natalia Makselon-Sinuani, engaged with our existing app developer clients throughout Beijing, as well as meeting with new potential partners onsite at GMIC. Special mention to Hola and Baidu for the hospitality and Apus for putting on a great party!