Category Archives: General

FREE Attribution for App Developers with Google Firebase and

FREE Attribution for App Developers with Google Firebase and

BIG NEWS! – FREE attribution for app developers with Google Firebase and is now an integrated partner of Google’s Firebase attribution platform.

Google recently announced the release of Firebase Developer Platform with support for Android and iOS app attribution. We are happy to announce that is now one of the approved early phase integrated ad networks of firebase.

This is great news for developers who can now use Firebase’s completely FREE attribution, to promote their apps with without needing to update their app with a 3rd party attribution SDK or paying the fee’s associated with using 3rd party attribution companies.

Firebase Analytics is a free analytics and events platform from Google empowering app developers with insight into how users engage within an app. Among many other great features on the platform, developers can now use its attribution tools to see how their paid advertising campaigns are performing, track conversions, post install user activity and much more.

Promoting your app using FREE attribution could not be easier – please follow these simple steps to get setup:

  1. Choose Network

On the firebase console, in the attribution tab, simply choose ‘Display’ in the Network settings, as shown here:




  1. Configure Postback Events

Next, you should configure the postback so that we will receive conversion events including app open or any other proceeding user event that you wish to share.




  1. Generate a Attribution Link

Once done please send us the campaign generated URL so we can use it on your marketing campaign. Below is an example of how this tracking URL looks{transaction_id}&anid=display&cm={ad_unit}&cn={campaign_id}&adid={google_aid}&cs=Display&

If you have any questions about how this can help improve your app promotion and reduce costs you can reach out to us via our website chat or at

Happy advertising, Team

Kamila Sherlin Speaks to Students on Career Path

Kamila Sherlin Speaks to Students on Career Path

We are super proud that our very own Kamila Sherlin was invited to speak on the Graduate Panel at the Faculty of Business and Management, Ben Gurion University!

Her talk focused on the following:

– Career path and current role

– Tips to current students

– Job interviews and job search process

We’re privileged to have you as part of the team!



Google Consolidating its Ad Revenue in Owned Properties

Google Consolidating its Ad Revenue in Owned Properties

Interesting piece on data released in Google’s recent filing showing ad revenue consolidation in its owned properties and a concentrated decline in its adnetwork revenue. is helping developers get a better revenue deal from their ad network integreations than available through Google.
Growth Stack 2016 – San Francisco

Growth Stack 2016 – San Francisco






Check out some of the stills our team took from a show filled with great speakers and relevant talks – Growth Stack 2016 San Francisco!













Video Trends 2017 – Tel Aviv

Video Trends 2017 – Tel Aviv

Checking out some if the panel insights from Video Trends conference held last week (Nov 15th) in Tel Aviv. now supports VAST and MP4 /Landing card video formats on all major connections (RTB, API).


Casual Connect 2016 – Tel Aviv

Casual Connect 2016 – Tel Aviv

Casual Connect 2016 – Tel Aviv. Check out some of our photo’s from this years marquee games event.

A big thank you to all our partners who came out to Israel and met with us. We hope you enjoyed the conference and the Tel Aviv food, weather and beach!

casual connect 2016 - Tel Aviv
This year was dominated by the major conference sponsor – Platika.

casual connect 2016 - Tel Aviv


casual connect 2016 - Tel Aviv
Boaz – Our VP Marketing !

casual connect 2016 - Tel Aviv

Free Candy Floss from the Tab Tale Booth!

casual connect 2016 - Tel Aviv


img_9624-3 Recognized as Top 10 Ad Adnetwork for Developer Monetization Recognized as Top 10 Ad Adnetwork for Developer Monetization

We’re very happy be recognized by Mobuzz as a Top 10 mobile ad network for developer monetization!

Mobuzz is a mobile marketing blog publishing news, interviews and content about the mobile advertising industry.

Check out the link below to learn more:

New York AdWeek 2016

New York AdWeek 2016

Team just getting back from a busy New York Adweek. Thanks to all our partners for taking the time out to meet. We had a blast!


Head on over to the adweek site for a full review of this years show which included a full day track on Programmatic video and also live performances from The Roots and Sting!



The Future of Gaming: GMASA Bangalore

The Future of Gaming: GMASA Bangalore will be heading down to India for The Future of Gaming: GMASA Bangalore. The annual conference will be happening at the Sheraton Hotel in Bangalore on the 6th and 7th of July 2016. Company CEO Stephen Caffrey will be sharing his thoughts as part of the GMASA Bangalore: Future of Gaming panel that seeks to make sense of the emerging trends from the mobile games industry.

Having previously developed a social slot machine game for Western game markets Stephen is well placed to offer insights into the challenges and opportunities this market holds.

The business team will be on hand to meet new and existing clients during the event, so don’t hesitate to be in touch!

GMIC Beijing 2016 : A Look Back

GMIC Beijing 2016 : A Look Back

Our friends at GMIC have built up a fantastic conference series around the world of which GMIC Beijing remains the jewel in the crown. The Beijing has come to represent the bridge between the online world in the East and West, facilitating business deals, investment opportunities and high level networking opportunities.

This year was invited to be guest moderator on the Mobile Marketing Panel. Stephen Caffrey ( CEO) shaped the panel around the sharing of insights into emerging marketing trends in the West, Western companies attempt to establish Chinese operations and challenges ahead for the market as a whole.



Meanwhile our business team, lead by Natalia Makselon-Sinuani, engaged with our existing app developer clients throughout Beijing, as well as meeting with new potential partners onsite at GMIC. Special mention to Hola and Baidu for the hospitality and Apus for putting on a great party!


GMIC Beijing