Category Archives: General

Techcode Talk: Doing Business in China

Techcode Talk: Doing Business in China

Techcode Tel Aviv Round Table

display.io CEO Stephen Caffrey will join a Techcode roundtable discussion of business leaders to share his experiences on doing business in China. Drawing on his 7 years experience working with Chinese internet companies, Stephen will talk about the nuances of building trust, closing deals and opening local operations in China.

display.io is a mobile audience platform using its technology to help app developers build successful app business through advertising. The company has built partnerships with Alibaba, Baidu, Apus and many other leading Chinese mobile internet companies. Most recently Stephen spoke a GMIC Beijing in April and is currently setting up local operations for display.io in Beijing.

Techcode-Tel Aviv’s mission is to help Israeli startups connect, penetrate and event relocate to China. We offer open space and offices, acceleration programs, consulting, networking, road shows, investor meetings and much more.

FREE Attribution for App Developers with Google Firebase and display.io

FREE Attribution for App Developers with Google Firebase and display.io

BIG NEWS! – FREE attribution for app developers with Google Firebase and display.io.

display.io is now an integrated partner of Google’s Firebase attribution platform.

Google recently announced the release of Firebase Developer Platform with support for Android and iOS app attribution. We are happy to announce that Display.io is now one of the approved early phase integrated ad networks of firebase.

This is great news for developers who can now use Firebase’s completely FREE attribution, to promote their apps with display.io without needing to update their app with a 3rd party attribution SDK or paying the fee’s associated with using 3rd party attribution companies.

Firebase Analytics is a free analytics and events platform from Google empowering app developers with insight into how users engage within an app. Among many other great features on the platform, developers can now use its attribution tools to see how their paid advertising campaigns are performing, track conversions, post install user activity and much more.

Promoting your app using FREE attribution could not be easier – please follow these simple steps to get setup:

  1. Choose Network display.io

On the firebase console, in the attribution tab, simply choose ‘Display’ in the Network settings, as shown here:

 

display.io_firebase_google

 

  1. Configure Postback Events

Next, you should configure the display.io postback so that we will receive conversion events including app open or any other proceeding user event that you wish to share.

 

display.io_firebase_google2

 

  1. Generate a Attribution Link

Once done please send us the campaign generated URL so we can use it on your marketing campaign. Below is an example of how this tracking URL looks

https://app-measurement.com/redirect?gmpaid=1:7111111111:android:ced97b2047ff16ef&aclid={transaction_id}&anid=display&cm={ad_unit}&cn={campaign_id}&adid={google_aid}&cs=Display&url=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.appbundle

If you have any questions about how this can help improve your app promotion and reduce costs you can reach out to us via our website chat or at contact@display.io

Happy advertising,

Display.io Team

Kamila Sherlin Speaks to Students on Career Path

Kamila Sherlin Speaks to Students on Career Path

We are super proud that our very own Kamila Sherlin was invited to speak on the Graduate Panel at the Faculty of Business and Management, Ben Gurion University!

Her talk focused on the following:

– Career path and current role

– Tips to current students

– Job interviews and job search process

We’re privileged to have you as part of the display.io team!

 

 

Google Consolidating its Ad Revenue in Owned Properties

Google Consolidating its Ad Revenue in Owned Properties

Interesting piece on data released in Google’s recent filing showing ad revenue consolidation in its owned properties and a concentrated decline in its adnetwork revenue.
 
display.io is helping developers get a better revenue deal from their ad network integreations than available through Google.
 
https://www.bloomberg.com/gadfly/articles/2017-01-27/google-s-high-powered-ad-juggernaut-has-a-weak-spot
Growth Stack 2016 – San Francisco

Growth Stack 2016 – San Francisco

 

 

 

 

 

Check out some of the stills our team took from a show filled with great speakers and relevant talks – Growth Stack 2016 San Francisco!

https://grow.co/events/growthstack2016/

 

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Video Trends 2017 – Tel Aviv

Video Trends 2017 – Tel Aviv

Checking out some if the panel insights from Video Trends conference held last week (Nov 15th) in Tel Aviv.

display.io now supports VAST and MP4 /Landing card video formats on all major connections (RTB, API).

display.io

display.io

 

Casual Connect 2016 – Tel Aviv

Casual Connect 2016 – Tel Aviv

Casual Connect 2016 – Tel Aviv. Check out some of our photo’s from this years marquee games event.

A big thank you to all our partners who came out to Israel and met with us. We hope you enjoyed the conference and the Tel Aviv food, weather and beach!

http://telaviv.casualconnect.org/

casual connect 2016 - Tel Aviv
This year was dominated by the major conference sponsor – Platika.

casual connect 2016 - Tel Aviv

 

casual connect 2016 - Tel Aviv
Boaz – Our VP Marketing !

casual connect 2016 - Tel Aviv

Free Candy Floss from the Tab Tale Booth!

casual connect 2016 - Tel Aviv

 

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display.io Recognized as Top 10 Ad Adnetwork for Developer Monetization

display.io Recognized as Top 10 Ad Adnetwork for Developer Monetization

We’re very happy be recognized by Mobuzz as a Top 10 mobile ad network for developer monetization!

Mobuzz is a mobile marketing blog publishing news, interviews and content about the mobile advertising industry.

Check out the link below to learn more:

http://www.mobuzz.org/top-10-mobile-ad-networks-2016/

New York AdWeek 2016

New York AdWeek 2016

Team just getting back from a busy New York Adweek. Thanks to all our partners for taking the time out to meet. We had a blast!

adweek

Head on over to the adweek site for a full review of this years show which included a full day track on Programmatic video and also live performances from The Roots and Sting!

 

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The Future of Gaming: GMASA Bangalore

The Future of Gaming: GMASA Bangalore

display.io will be heading down to India for The Future of Gaming: GMASA Bangalore. The annual GMASA.org conference will be happening at the Sheraton Hotel in Bangalore on the 6th and 7th of July 2016. Company CEO Stephen Caffrey will be sharing his thoughts as part of the GMASA Bangalore: Future of Gaming panel that seeks to make sense of the emerging trends from the mobile games industry.

Having previously developed a social slot machine game for Western game markets Stephen is well placed to offer insights into the challenges and opportunities this market holds.

The display.io business team will be on hand to meet new and existing clients during the event, so don’t hesitate to be in touch!