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SmartNews
Smartnews grows CPM’s 200%, adds incremental revenue
SmartNews owns the largest news aggregation apps in the US
Problem
But ad revenue growth stalled because of low value display ads
MAX CPM
$2
“We needed a way to grow ad revenue
in the app,
display.io
gave us that”
“We needed a way to grow ad revenue in the app,
display.io
gave us that”
SmartNews
solution
App Interscroller
Advertisers bid up to
$6.00
CPM
Interscroller generated an average 203% higher CPM than standart ads
Smartnews wanted test impact on incremental ad revenue and user experience
Cohort A
Would see regular display
Cohort B
Would see interscroller ads
7%
Incremental lift in total ad revenue
0%
user churn
How to
It took SmartNews only three steps
01
Integrate DIO customer GAM adaptor
02
Set up New Yield Group
03
Set price floor ($6)
Interscroller was set at a priority in the publishers waterfall
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