User Acquisition: Targeted User Growth

CouponDunia is Inida’s #1 mobile coupon app that connects shoppers looking for a great offer with businesses looking to increase their sales.

Better User Acquisiton

CouponDunia partnered with display.io to leverage our data first approach to targeted user acquisiton, extensive direct supply side netwok and automated campaign optimization.

These platform assets allowed us to cut through the market clutter to identify, target and onboard deal enthusiasts that successfully exceeded CouponDunia key performance indicator – 7 day coupon usage.

Data Driven Objectives

Using existing our database of user personas the display.io platform built focused campaign and  conducted extensive A/B testing across multiple creative and publisher combinations in order to arrive at optimal audience target groupsof deal seekers.

Persona Targeting

Leveraging our user persona database we built a focused target group of deal seekers in India.

Optimization

Our platform used Coupon Dunia’s post install user event data to optimize toward the highest performing persona groups.

Success

Coupon Dunia continues to benefit from engaged new deal seekers that perform beyond their KPI benchmarks.

Acquire the Right Audience Now Data Power