Category Archives: Conference

MWC Barcelona: Come Meet us Hall 8.1 K.22

MWC Barcelona: Come Meet us Hall 8.1 K.22 does MWC 2018 will gather, network, showcase, and exchange ideas at the world’s largest gathering for the mobile industry, MWC,  and you don’t want to miss it! We’ll be at booth # K.22 in the Apps Planet Hall and are very excited to be taking part in this amazing event. Come visit our booth and learn how the developer network can benefit your marketing goals. Or indeed how our advanced monetization tools and ad formats can deliver industry leading revenue for your mobile app.

The MWC (Mobile World Congress)  is organized by the GSMA and held in the Mobile World Capital, Barcelona, 26 February – 1 March 2018. The Mobile World Congress offers attendees, sponsors, and exhibitors alike the unique opportunity to reach the global mobile community and brings the mobile world together, in one place. Over 2,300 exhibitors will gather in Barcelona to showcase the newest technologies and most innovative products available.

The mobile communications revolution is driving the world’s major technology breakthroughs. From wearable devices to connected cars and homes, mobile technology is at the heart of worldwide innovation. As an industry, we are connecting billions of men and women to the transformative power of the Internet and mobilising every device that we use in our daily lives. The 2018 GSMA Mobile World Congress will convene industry leaders, visionaries and innovators to explore the trends that will shape mobile in the years ahead. We’ll see you in Barcelona.

With over 5 billion subscribers, mobile now connects more than two-thirds of the world’s population.  It is fueling innovation, revolutionising industries and spurring exciting new opportunities, across developed and developing markets. Underscoring our industry’s commitment to the United Nations Sustainable Development Goals, mobile is providing lifelines to hope, reducing inequalities, preserving our world’s resources and changing lives. Mobile is creating a better future. Today. This annual event provides a unique platform for business opportunities and relationship-building. Mobile World Congress includes over 2,300 exhibitors, showcasing the latest innovations; a world-class conference featuring inspiring keynotes and discussions; one of a kind networking opportunities; and the annual Global Mobile Awards ceremony, which recognizes leading mobile solutions and initiatives around the world.

MWC 2018 is full of opportunities. Don’t miss the highlights-

  • A world class thought- leadership conference featuring visionary keynotes and panel discussions
  • A cutting-edge product and technology exhibition featuring 2,300 exhibitors – You can find us at booth # K.22 MWC 2018!!!
  • The worlds best venue for seeking industry opportunities, making deals and networking.
  • And the Global Mobile Awards programme, were we recognize advancements and achievements in the Industry.

Join 26 February – 1 March 2018 to see how mobile is ‘Creating a Better Future’ in the Mobile World Capital, Barcelona.
’s David Pich to Speak on Monetization at MGE’s David Pich to Speak on Monetization at MGE

Director of Advertising David Pich will speak on the monetization panel at the upcoming Mobile Growth Europe conference in Berlin. Catch the panel at 11:50 AM on the 12th of October for what should be a hugely insightful session on growing your app revenue.

The panel includes thought leaders from Outfit7 and Anchorfree as well as the organizer of one of Europe’s largest mobile monetization conference – Ofer Leitner.

Taking place on 11-12 October 2017 in Berlin, Germany, Mobile Growth Europe 2017 is an intensive 2-Day, conference for Mobile App Marketers which will help you to connect with and learn from Mobile Growth professionals specializing in the areas of User Acquisition, Monetization, Retention/Engagement, and Data Science & Analytics, as well as emerging technologies and marketing channels every Mobile Marketer should utilize for maximum Growth potential. is delivering solutions for some of Europe’s biggest app developers, helping them to generate industry leading ad funded revenues.

Conference Season: Postback & ChinaJoy

Conference Season: Postback & ChinaJoy

Wow.. Conference Season is back and what a month July was for conferences!

The team hit a number of shows with the highlight being Postback 2017 and Chinajoy in Shanghai. Below we highlight our experiences at each of these great industry shows.

Postback Conference 2017

In terms of industry get togethers Postback 2017 is probably the most unique event out there right now. It discards the typical booth/ meeting format, instead putting the attendees at the centre of the show. They do this by creating great social activities around a solid speakers format.

The former is what makes the show so special. The format is built to lead to serendipitous meetings while tossing a football on the beach or quaffing an afternoon beer in between the speakers. So while your sales guys aren’t going to have 10 x 30 minute meetings booked a priori, if they have the networking skills they’ll be able to take advantage of a great mix of vendor / spender crowd.

Being a former opera singer before joining Tune, CEO Peter Hamilton was as charismatic as ever and sang his way onto stage in true operatic fashion. However, like most of the attribution platforms these days, the central product iterations revolve around delivering insufficient fraud prevention tools while pandering to the major ad networks like Google.

In fact the highlight of this years speakers session was not industry related but was in fact Seattle Seahawks charismatic coach Pete Carroll who spent his stage time encouraging the crowd to pursue success, offering stories from his career as a Super Bowl winning coach.

Each year Postback delivers a ‘Surprise Artist’ and this year was no different with Lido taking to the stage for an energetic performance in the MoPop hall next to the iconic space needle on the last night of the conference.

All in all Postback 2017 was great conference that allows the attendee’s to let their hair down and have a good time, as well as do some business.

Chinajoy Conference 2017 Chinajoy 2017

Riding the jet lag dragon express to the max (Israel->Seattle->Shanghai) our team touched down in Shanghai in preparation for the more conventional industry staple – Chinajoy 2017. I’ve not met an industry colleague who doesn’t enjoy heading to Shanghai to enjoy the tremendous skyline the city centre offers.

This year the Chinajoy organizers are celebrating their 15th year of a conference which has gotten exponentially bigger in the 5 years from a B2B perspective. That means more show floor space, more booth and potentially more business.

This years booth highlight included an effort from Outfit7 who had a massive Talking Tom castle in the centre of one of the large show halls!


However, the show continues to be a struggle for business goers as its held in the middle of the Shanghai summer where temperatures surged to 37 degrees celsius on show day. Smart casual just isn’t going to cut it at this show…T Shirt and shorts is the only way to combat the heat. You will thank us when you see the hordes of business goers showing up with shirts filled with sweat and a look of exasperation on their faces.

Those Parties!

Each year vendor from across the industry drop big money to compete for the best after hours parties with Vungle, Avazu, Facebook, Google and Mobvista among a clutter of others competing for this title. Our team chose the latter and boarded Mobvista / Adjust party boat to sight see down the bund while quaffing on Champagne!



Over the course of 2 weeks our team covered over 28,000 KM’s, stead in 7 different hotels and met hundreds of folks from our industry to share the goal of – to deliver ad performance and service for our partners.

White Nights St. Petersburg June 2017

White Nights St. Petersburg June 2017

News Update

WOW – we’ve just about decompressed from another action packed conference during White Nights St. Petersburg. All this is before getting back on the road for July events at Postback Seattle and Chinajoy in Shanghai!

White Nights St. Petersburg June 2017 Review

This exhibition continues to impress us for its mix of large and small developers that attend the show. While it’s relatively small in floor size (half a hanger), the show attracts a great audience and provides a very chilled intimate setting for visitors to interact with each other.

Moreover, the presentation series happening in 3 tracks across conference rooms around the exhibition hall attracted a great caliber of speaker from companies including Color Switch, Playrix and Amazon.


The Party

It wouldn’t be a industry show in rush if the party wasn’t the focal point of the 2 day event. Set on a magnificent ‘pirate ship’ and with all you can eat buffet and drinks till you drop the ship created a great backdrop for unwinding with industry friends.

White NIghts

Casual Connect Singapore 2017

Casual Connect Singapore 2017

The sun set on lovely Singapore when team headed back home after hectic 5 days at  Casual Connect Asia meeting with our existing clients and forming new partnerships.

Let’s Call it a Day!

Casual Connect in Singapore (2017) offered senior and indie mobile app developers the opportunity to network, keep up with industry news and of course do some business. App developers and game-related companies from all around the world, small to large, participated, and team were there as well.
This year we found a great line up of speakers that provided a full house of attendees with actionable insights into the various aspects of developing and marketing mobile apps globally, as well as a look into the industry trends.

Meetings, meetings, meetings

2 weeks after getting back from a successful GMIC Beijing our team was back on the road and over-booked with meetings for Casual Connect Singapore. Once again the organizers done a super job at maintaining a great balance between developers and vendors ensuring that everybody came away happy.

In case you missed us, stay tuned, as we will be attending many more events in the near future.


Party Time!

This year the official casual connect party was amazing! Sponsored by MyTona it was held Underwater at the S.E.A Aquarium and, as you can see from the pics it was a spectacular backdrop for the event!


Review of Mobile Ad Fraud Panel at GMIC Beijing (Chinese)

Review of Mobile Ad Fraud Panel at GMIC Beijing (Chinese)

GMIC Beijing 2017

A short review for our Chinese partners and friends of the Mobile Ad Fraud Panel Stephen Caffrey participated on during GMIC Beijing! The review was published here by Admaster.

Stephen was joined by Roy Zhou from Tencent, Jane Liang from and Calvin Yang form Admaster.

Our English speaking friends and partners can catch the English GMIC review here

GMIC Beijing – That’s a Wrap!

GMIC Beijing – That’s a Wrap!

That’s a wrap at GMIC Beijing for the Team who spent a week in Beijing meeting with existing clients and forming new partnerships.

View from the Booth

The focus of exhibitors on the show floor this year was advertising as many different types of mobile marketing companies congregated on one of the largest Asian mobile events of the year. The booth in the International Pavilion kept busy as our team handed out complimentary party invites to the Ignite the Night party! booth CEO Speaks on the GMIC Mobile Ad Fraud Panel Co-Founder and CEO Stephen Caffrey took to the stage with Tencent and Admaster to discuss Mobile Ad Fraud. This year he used the platform to outline the key formats of mobile ad fraud as well as the technology has developed to capture and remove most major types of fraud.


GMIC displa

Ignite the Night Party

This year Co-Sponsored the largest party of GMIC together with our friends from Apus. The Ignite the Night party was a huge success attracting almost 1,000 party goers who enjoyed live dancing, DJ’s and free drinks!


apus party