Category Archives: Uncategorized Achieves Top 10 Performance for Non-Gaming in APAC Achieves Top 10 Performance for Non-Gaming in APAC Achieves Top 10 Performance for Non-Gaming in APAC

TEL AVIV – inventory performance in APAC has been highlighted in Appsflyer, the global leader in independent performance attribution, in its recently released 2018 Performance Index.

The gold standard for the mobile app industry, Appsflyer’s independent report audits more than 250 supply channels and over 14 billion installs globally to deliver its industry state of play.

This years study highlighted the superior performance and scale of inventory in the non-gaming (utility) advertiser category of APAC Power Ranking. inventory at #7 and Volume Ranking the companies inventory at #10.

“When we opened our Asia operations in 2017 our mission was to provide advertisers with high performing and scalable source of in-app inventory” said Ken Wu, General Manager Asia. “The Appsflyer achievement is reflective of that investment and also of the commitment our team has to building trust in advertisers, so that they continually choose as their channel of mobile media.‘s in-app inventory is helping serve the growth needs of major mobile brands in the broader Asia region including Amazon, Alibaba and Cheetah Mobile. Not content with this success, the company is doubling down on the region by increasing headcount for its sales and operations hub in Beijing.


Founded in 2014, provides advertisers with premium and measurable in-app mobile inventory and has offices in Tel Aviv, New York, London, Beijing and Kiev.

Appsflyer is the largest independent attribution and analytics platform for mobile app marketing, helping attribute the mobile advertising spend of major brands including Walmart, Adidas and Telefonica. in-app Inventory is certified viewable by IAB in-app Inventory is certified viewable by IAB in-app Inventory has been certified viewable by Internet Advertising Bureau (IAB)

NEW YORK – is among the first to receive certification for Open Measurement SDK (OMSDK) from the IAB Tech Lab for Open Measurement integration and compliance. Brand advertisers can now buy in-app inventory and automatically activate view ability reporting from Moat, Integral Ad Science and Double Verify without needing to take any action.

The news follows‘s participation in the IAB Open Measurement workgroup charged with delivering a framework and software that supports third party view ability and verification for advertising served inside of mobile apps.

The proliferation of smart phones has irreparably changed internet consumption habits. People no longer use the browser as the primary way to find content. Now they access what they need on-demand through mobile apps. Yet, brands have yet to fully activate the reach and engagement of apps.


“We live in an app economy but that’s not necessarily reflected in brand advertiser spending habits” said CEO Stephen Caffrey. “These ad dollars are still largely isolated in the browser. At our mission is to change this, and OMSDK represents a major step in that direction by finally giving brands the tools they need to measure the effectiveness of their spend in apps”

Comscore’s most recent update on the app economy (Global Digital Focus, 2018) highlighted the dominance of the app as the primary driver of mobile content consumption, with a whooping 88% of all time spent inside apps. The arrival of OMSDK is both timely and part of a major industry trend putting mobile app inventory into the media mix as a measurable channel for brands to reach their customers at scale.

About: is a mobile in-app supply side platform helping brands, agencies and trade desks find their customers inside their favorite apps.

The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries.



We’re super excited to announce that our CTO, Gidi Bloch and CEO, Stephen Caffrey are attending PROGRAMMATIC/IO, NY.

Come see us there!



Understanding Fraud –  Appsflyer is in the house!

Understanding Fraud – Appsflyer is in the house! was honored to have Inbal Dovrat, Partner Development Manager, at Appsflyer, shed some more light on “Understanding Fraud”.

Understand the who’s, the how’s and the what’s of Fraud in order to give our advertisers the safest environment possible.

Micole leger at Mobile Growth Berlin

Micole leger at Mobile Growth Berlin

Come hear the legendary, Micole leger, GM EMEA at , speak about GDPR at Mobile growth Berlin 2018.

Team at China Joy 2018

Team at China Joy 2018 rocking China Joy 2018

ChinaJoy is one of the largest mobile game events in Asia. This year’s event attracted more than 350,000 visitors, and navigating through those crowds was quite a challenge!
Team packed our bags, with a back to back schedule of meetings that started at 9am and went well into the early hours of the next morning thanks to the amazing parties.
We had the pleasure of meeting with a few key clients including; Alibaba, Baidu, Cheetah, Sungy, Touchpal, DotC & many more.
After jam-packed days of meetings, we were more than happy to wind down at a few parties, including, Tune’s party as well as Mobisummer’s co-hosted party.
There was a diverse range of parties to choose from, and I’m sure all 350k attendees felt well looked after!
Hot topics centered around blockchain, social games and the major shift in strategy that app-giants like Sungy Baidu, Cheetah have undertaken, in moving from utility based portfolio of apps, to games.
Our team thoroughly enjoyed meeting the people we interact with so frequently, as well as making new friends and business contacts – we’re already looking forward to next year’s event.
Kenny Wu – DIO GM China tells us about  ‘Guanxi’

Kenny Wu – DIO GM China tells us about ‘Guanxi’

Kenny Wu gets personal

  1. Name :Kenny Wu
  2. Age: 30
  3. Job title: GM China
  4. In four sentences give us your journey through mobile and how you arrived at I was in charge of app promotion within Baidu’s Global Department for two years, after which, I moved to APUS where I was responsible for app monetization for overseas-targeted apps.  My career has a central focus within the mobile app industry and I have a genuine passion for all things digital. is an industry leading company, I was so pleased to join the company and I believe we will be very successful both within the China market as well as globally.

5. What are some of the projects you’re currently working on at  I am in charge of daily operations for the China division which include; business growth, HR, Marketing and Key account management. My recent focus is on              the developer side, supporting some of the biggest mobile app businesses in China, as they integrate our SDK.

6. What weird food combinations do you really enjoy? Chinese hotpot with internals – and I encourage anyone and everyone to be adventurous with new tastes.

7. What are the three fundamental trends that set the Chinese market aside from the global App market place?

  • Artificial Intelligence
  • Mobile payment (Wechat Pay, Alipay etc.)
  • Ecommerce

8. What is the biggest thing in mobile right now? Artificial Intelligence.

9. In your opinion, who are the three most influential App businesses in the Chinese market, and why?

Baidu – the biggest search engine in China and also the biggest AI and self-driving car company.

Tencent-  Wechat is the biggest social media platform in China. Tencent is also one of the most profitable mobile games company.

Alibaba:  the biggest ecommerce company in China.

10. What gives its competitive edge within the Chinese market?

  • Industry-leading product & technology
  • Exclusive brand demand only available through our SDK
  • Professional services

11. What’s the most important principle you work by? Creating value for company and customers and delivering customer satisfaction.

12. What is unique about Chinese business customs?  ‘Guanxi’, which means personal relationship. Cultivating personal relationships make it a lot easier to reach to new clients and build strong cooperation with existing clients. In                          business, this is held with high regard.

13. What are the barriers to entry for outside businesses wanting to enter the Chinese market?  The barriers to entry vary and vary across cultural and language differences. First and foremost, from a cultural point of view, Chinese                people, by nature are more introverted, and this translates to a different set of rules for discussion, negotiation etc. In addition, Chinese people tend to be more willing to do business with companies who communicate in their local language              – without these elements it is near to impossible to conduct a successful business within this region.

14. What does the future hold for China? CN office is going to keep growing its local teams and business. Supply side business and continuing to onboard major app publishers to our SSP will be a key focus as we aim                to delivery premium brand ads to Chinese developers and continue to drive competitively high ad-monetization through our SDK.

ChinaJoy 2018 – Two more days to go

ChinaJoy 2018 – Two more days to go

Come and connect with us one on one,  and learn how we are driving higher ad-monetization through our exclusive portfolio of branded advertisers at ChinaJoy 2018

ChinaJoy 2018 Shanghai is just around the corner!

ChinaJoy 2018 Shanghai is just around the corner!

ChinaJoy 2018 is just 8 days away. Make sure to ping #Kenny Wu,’s GM China, #Ziwen fen Client Success Manager and #Michelle Zhao Account Manager, for a meeting.