Ad Campaign Content
To build a Shoppable Video ad campaign the following content is required:
1. Ad Text Content (optional):
- Title (default “Sponsored”, up to 15 symbols)
- Product Name (up to 90 symbols are viewable, all the rest is replaced with 3 dots)
- Product Rate ([1;5] – stars visualize the product rate)
- Product Reviews Number (up to 15 symbols)
- Product Extra Information (up to 90 symbols are viewable, all the rest is replaced with 3 dots)
2. Ad Media Content (mandatory):
- Product Video – Creative (Media File)
– Format: mp4
– Recommended Size: 2mb
– Recommended Duration: 15s
– Recommended Width x Height for mobile: 640×360
– Recommended Width x Height for desktop: 1280×720 - Product Image
– Format: jpg/png
– Recommended Size: 2mb
– Recommended Width x Height: 300×250 / 320×480 / 300×300
3. Extra Content (not viewable):
- Product Brand
- Creative ID
- Campaign ID
To build Interscroller ad campaign the following content is required:
1. Ad Text Content (optional):
- Title (default “Sponsored”, up to 15 symbols)
2. Ad Media Content (mandatory):
- Product Video Ad (Media File)
– Format: mp4
– Recommended Size: 2mb
– Recommended Duration: 15s
– Recommended Width x Height for mobile: 640x360OR - Product Banner Ad
– Format: script / html code
– Recommended Size: 2mb
– Recommended Width x Height: 300×250 / 320×480 / 300×300
To build a Headline ad campaign the following content is required:
1. Ad Text Content (optional):
- Title (default “Sponsored”, up to 15 symbols)
- Product Brand/Advertiser (up to 15 symbols)
2. Ad Media Content (mandatory):
- Product Video Ad – Creative (Media File)
– Format: mp4
– Recommended Size: 2mb
– Recommended Duration: 15s
– Recommended Width x Height for mobile: 640x360OR - Product Banner Ad
– Format: script / html code
– Recommended Size: 2mb
– Recommended Width x Height: 300×250 / 320×480 / 300×300
Ad Campaign Targeting
For each campaign it’s possible to set up targeting by the following parameters:
- Geo
- Platform
- OS Version
- User Keywords
- Content Keywords
- Customer ID
- Page
- Category
- Filters
- Language
- Group
- Currency
- Year of birth
- Gender
- Label
- Custom parameters
Ad Campaign Finance
The following financial parameters should be defined for each ad campaign:
- Rate (Gross CPM): payment for 1,000 Impressions (USD) , mandatory parameter
- Budget: it’s possible to set up daily, weekly, monthly and general budget cap
Ad Campaign Caps/Limits
It’s possible to set up daily / weekly / monthly /general Impression Frequency Cap per Campaign and per User.
Also Ad Campaign Active period can be set up as start date/time – end date/time.
