Ad Campaign Specification

Ad Campaign Content

To build a Shoppable Video ad campaign the following content is required:
1. Ad Text Content (optional):

  • Title (default “Sponsored”, up to 15 symbols)
  • Product Name (up to 90 symbols are viewable, all the rest is replaced with 3 dots)
  • Product Rate ([1;5] – stars visualize the product rate)
  • Product Reviews Number (up to 15 symbols)
  • Product Extra Information (up to 90 symbols are viewable, all the rest is replaced with 3 dots)

2. Ad Media Content (mandatory):

  • Product Video – Creative (Media File)
    – Format: mp4
    – Recommended Size: 2mb
    – Recommended Duration: 15s
    – Recommended Width x Height for mobile: 640×360
    – Recommended Width x Height for desktop: 1280×720
  • Product Image
    – Format: jpg/png
    – Recommended Size: 2mb
    – Recommended Width x Height: 300×250 / 320×480 / 300×300

3. Extra Content (not viewable):

  • Product Brand
  • Creative ID
  • Campaign ID

To build Interscroller ad campaign the following content is required:

1. Ad Text Content (optional):

  • Title (default “Sponsored”, up to 15 symbols)

2. Ad Media Content (mandatory):

  • Product Video Ad (Media File)
    – Format: mp4
    – Recommended Size: 2mb
    – Recommended Duration: 15s
    – Recommended Width x Height for mobile: 640x360OR
  • Product Banner Ad
    – Format: script / html code
    – Recommended Size: 2mb
    – Recommended Width x Height: 300×250 / 320×480 / 300×300

To build a Headline ad campaign the following content is required:

1. Ad Text Content (optional):

  • Title (default “Sponsored”, up to 15 symbols)
  • Product Brand/Advertiser (up to 15 symbols)

2. Ad Media Content (mandatory):

  • Product Video Ad – Creative (Media File)
    – Format: mp4
    – Recommended Size: 2mb
    – Recommended Duration: 15s
    – Recommended Width x Height for mobile: 640x360OR
  • Product Banner Ad
    – Format: script / html code
    – Recommended Size: 2mb
    – Recommended Width x Height: 300×250 / 320×480 / 300×300

Ad Campaign Targeting

For each campaign it’s possible to set up targeting by the following parameters:

  • Geo
  • Platform
  • OS Version
  • User Keywords
  • Content Keywords
  • Customer ID
  • Page
  • Category
  • Filters
  • Language
  • Group
  • Currency
  • Year of birth
  • Gender
  • Label
  • Custom parameters

Ad Campaign Finance

The following financial parameters should be defined for each ad campaign:

  • Rate (Gross CPM): payment for 1,000 Impressions (USD) , mandatory parameter
  • Budget: it’s possible to set up daily, weekly, monthly and general budget cap

Ad Campaign Caps/Limits

It’s possible to set up daily / weekly / monthly /general Impression Frequency Cap per Campaign and per User.

Also Ad Campaign Active period can be set up as start date/time – end date/time.

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