Enhanced Formats

Interscroller – is a vertical content monetization solution for publishers can drive 3 times higher CPM than regular display and native ad formats while maintaining a stellar user experience.

Interscroller general characteristics

4 basic Interscroller behaviors

REVEAL & NO DWELL

Enables reveal mode on ad scrolling without ad dwell effect. This configuration gives effect  that Full Screen ad lives on a feed background, and while scrolling a feed overlaps the ad, showing it on a gap spot. Reveal mode provides a native ad UX, without any interruptions, and at the same time it looks unique, what attracts user’s attention more than non-reveal mode. The configuration goes with a header  “Sponsored”, sound button, and for video ad “Tap to Learn More” icon.

REVEAL & DWELL (RECOMMENDED)

Enables reveal effect on ad scrolling and applies ad dwell effect. This configuration combines all the Reveal mode benefits, described above, and Dwell effect benefits: when ad is fully shown on a screen it applies Dwell effect (ad hold) for a defined in the settings Dwell time. Within Dwell time a user can’t scroll a feed or remove the ad. This mode is highly recommended as it helps advertisers reach higher CTR and viewability performance. As a result publishers will typically yield 25% higher CPM, fill and revenue for their inventory. Dwell time is accompanied by a dwell time progress bar and when dwell time is over – SCROLL TO CONTINUE WITH CONTENT footer is shown and user can continue to scroll a feed.

NO REVEAL & NO DWELL

Disables reveal mode on ad scrolling without ad dwell effect. This configuration gives effect that a Full Screen Ad is a native ad within a feed. Unlike Reveal effect, ad scrolls up and down with a feed. It’s the smoothest Interscroller configuration, which has a minimum effect on user experience, but at the same time it may yield lower CPM and fill in comparison to Reveal and Dwell configuration. Like in Reveal mode the configuration goes with a header  “Sponsored”, sound button, and for video ad “Tap to Learn More” icon.

NO REVEAL & DWELL

Disables reveal effect on ad scrolling and applies ad dwell effect. This configuration combines No Reveal mode benefits of native in-feed ad, and Dwell effect benefits: when ad is fully shown on a screen it applies Dwell effect (ad hold) for a defined in the settings Dwell time. Within Dwell time a user can’t scroll a feed or remove the ad. Dwell time is accompanied by a dwell time progress bar and when dwell time is over – SCROLL TO CONTINUE WITH CONTENT footer is shown and user can continue to scroll a feed.