Interscroller FAQ

This article explains how to set up and run the display.io ads SDK side by side with your existing  mediation, whether your integration with display.io is a Dedicated Placement or Shared Placement.

Dedicated placement

Integrate the display.io SDK into a dedicated placement where display.io is the only source of demand. This simplifies the integration and is best for publishers using display.io to open up net new inventory on their app or mobile site.

Please consult your display.io contact on placement recommendations and read this articleon placement best practices. Engineers performing the integration should reference this Integrations section on this page

Shared placement

For publishers that have an existing placement and want to supplement it with display.io ad products – e.g integrate display.io interscroller into an existing placement currently running Medium Rectangle ads – we recommend the following.

Program a new waterfall to include display.io ads and your mediation stack. The waterfall order will be predetermined, so you will need to decide which SDK to call first. Display.io will always guarantee a minimum floor price that is typically higher than the best performing demand source in your existing waterfall. Please consult your account manager or sales rep for this floor price as it will enable you to determine the order of calls in the new waterfall being programmed.

There is no latency risk as a result of programming a new waterfall with a new vendor outside of the mediation stack. App environments cache ads to memory before the ad placements appear in the app. This means there will always be an ad ready before a new placement appears to on the screen.

The following visual example uses Google Ad Manager mediation as a reference for how to think about the new waterfall flow (this flow is the same for any mediation platform).

Next, please review the code sample below of how to program the new waterfall.:

private Ad loadedAd;

private void requestAd() {
 //request code simplified to show only the main point. To find more 
about requesting and loading ads refer to this section.

   if (adIsLoaded ) {
      loadedAd = ad;
    }    
}

When it’s time to show the ad you must check if display.io SDK has an ad. If an ad is returned then inject it into to your reserved placement. Here is an example for Interscroller ad (code may vary per ad unit type):

 // this code is supposed to be inside your RecyclerView adapter   

@Override
    public void onBindViewHolder(@NonNull final RecyclerView.ViewHolder holder, final int position) {

        if (holder.getItemViewType() == AD_VIEW_TYPE) {
            if (loadedAd != null) {
                InterscrollerPlacement placement =
                        (InterscrollerPlacement)Controller.getInstance()
                                              .getPlacement(placementId);
                InterscrollerContainer container =
                         placement.getContainer(context, 
                                              requestId, 
                                                  null);
                container.bindTo((ViewGroup) holder.itemView);
            } else {
                // add GAM ad instead
            }
        }
    }

Publishers can make adjustments to the behavior of App Interscroller from the placement settings on the Platform.

Below we showcase the different ad behaviors available.

1. REVEAL, NO DWELL
Enables reveal mode on ad scrolling without ad dwell effect.

This optimal configuration gives the effect that the ad lives in the feed background. While a user is scrolling, the feed overlaps the ad revealing the ad content until it reaches full screen. Reveal mode delivers an engaging ad experience without negatively interrupting the user. The color of the “Sponsored” header can be customized to match the brand book of your app UI. Sound on/off and “Tap to Learn More” are default icons.

2. REVEAL & DWELL
Enables reveal effect on ad scrolling and applies dwell effect to ad.

This configuration combines all the Reveal mode , described above, but also includes a Dwell effect. When an ad is fully shown on screen this configuration applies a Dwell effect to the ad, holding it on screen. Users cannot continue scrolling until the progress bar running along the bottom of the ad has completed. Once completed, users receive a prompt at the bottom of the screen to continue scrolling (Scroll to continue with content’). Publishers can define the Dwell Time from the Placement Settingvia the Platform. This configuration improves the performance of your inventory for advertisers, helping them reach higher CTR and viewability. As a result publishers can typically yield higher CPM, fill and revenue for their inventory versus not using Dwell.

3. NO REVEAL, NO DWELL
Disables reveal mode on ad scrolling, no ad dwell effect.

This configuration natively places a fullscreen ad into the feed, between content sections. The color of the “Sponsored” header can be customized to match the brand book of your app UI. Sound on/off and “Tap to Learn More” are default icons.

4. NO REVEAL & DWELL
Disables reveal effect on ad scrolling and applies ad dwell effect.

This configuration natively places a fullscreen ad into the feed between content sections and applies a Dwell time to the ad. Users cannot continue scrolling until the progress bar running along the bottom of the ad has completed. Once completed, users receive a prompt at the bottom of the screen to continue scrolling (‘Scroll to continue with content’). Publishers can define the Dwell Time from the Placement Setting via the Platfrom.

Note: in case Dwell time is set to zero (0) seconds no dwell time is applied, but once ad is fully on screen it will require an additional scroll gesture to scroll off screen.