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Getting Started with the display.io Publisher Platform

General Platform Overview

The display.io platform enables publishers to:

  • Monetize 3rd party ad sources (e.g adnetwork vendors) through display.io ad formats
  • Sell display.io ad formats directly to advertisers (e.g agency, brands) and serve these campaigns into their app or mobile website

Inventory Management

Inventory Management provides publishers with an option to manage all inventory monetization from one dashboard. The default time zone for all the platform statistics is EST.

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1. To add new Inventory click the mceclip7.png  button and complete the form field:

  • Platform (iOS, Android, Web Mobile)
  • Status (Active (be default), Inactive)
  • Inventory Content Category (IAB list)
  • Children Directed (confirm that your inventory is not children directed according to COPPA and GDPR)
  • Application Name (name within the platform UI)
  • Package Name/ Bundle ID (iOS example: “id7777777”, Android example: “com.example”)
  • Integration (SDK, JS tag)
     > For mobile websites
  • Site Name (name within the platform UI)
  • Domain
  • Privacy Policy URL

Submit the form by clicking the mceclip14.png button.

2. Next, set up Placements for ad serving under the recently created inventory parent.

Click the mceclip12.png  button to open the “New Placement” form field.

Placement configuration allows publishers to configure the ad unit and format that will be used to monetize the inventory. A new placement should be set up for every placement in the app or site. The name of each placement should correspond with the location of the placement in the app or site.

Please Note:
Status ‘Testing’ serves the display.io test ads
Status ‘Active’ serves live ads

Click mceclip14.png to submit the completed form. The newly created placement will now be nested under the Inventory parent.

Click the mceclip43.png icon to set up rates specific to Inventory or Placement.

3. Locating your Inventory and Placement ID’s can be done from the Inventory section:

Ad Sources

Ad Sources lets publishers send ad requests from display.io ad formats to any advertiser source.

  • Publisher Direct
    Publishers serving direct sold campaigns using their own adserver (e.g GAM) do not need to change their operational workflow to traffic these campaigns with display.io ad formats. Simply add the ad server via Ad Sources in your display.io account to traffic, serve and manage campaigns on display.io ad formats.
  • Resellers
    Publishers with reseller ad sources (DSP’s, Exchanges, Adnetworks) can monetize these partnerships with display.io ad formats by adding them as a Ad Source in their display.io account.

Each Ad Source whether Publisher Direct or Reseller requires the publisher to set an oRTB endpoint in order to connect the source to display.io. This can be done inside your display.io publisher account.

Note: Ad Sources only supports oRTB connections based on IAB oRTB spec 2.3-2.5.

Publishers and their resellers can consult our oRTB Integration Document and FAQs for help creating an oRTB enabled Endpoint URL. If the ad source integration requires any specific parameters/values to be sent within the bid request, then please contact your display.io account manager for support.

Understanding the flow for Ad Sources:

  1. App/publisher requests ad through display.io SDK
  2. display.io Ad Server passes ad request to Ad Source using oRTB protocol
  3. Ad Source responds with an ad
  4. Ad Source returns the ad to display.io Ad Server
  5. The ad is rendered to the user via display.io SDK

To set up a new Ad Source:

1. Click mceclip2.png to add a new ad source.

2. Fill out the ‘New Ad Source’ form fields:

  • Ad Source Name (name within the platform UI)
  • Status (Active (by default), Inactive)
  • Endpoint URL (obtain endpoint URL from your ad source. URLs must be set up in secure protocol (https): (example: “https://adsource.com))
  • Bid Floor Optimization (Bid Floor Optimization activates display.io yield optimization algorithms to achieve the maximum CPM bid wins on behalf of the publisher. Opt-in by default.)
  • Max Response Time (ms) (1000 by default)
  • Ad Format:
    • Display (opt-in by default)
    • Video (opt-in by default)
      Inventory Targeting:
  • Inventory (all selected by default, multiple choice)
    Inventory can be specified by:

    • Ad unit
      Or
    • Placement
      Geo Targeting
  • Country (all selected by default, multiple choice. State targeting is available for the US)
  • State (all selected by default, multiple choice)
  • Comments 

Submit the completed form by clicking the mceclip14.png button. Now the created Ad Source will appear in the list of Ad Sources.

Once Ad Sources are connected display.io runs a unified auction where the ad source with the highest valid bid wins the right to serve. Adding more ad sources drives more bids which drives up bid CPM.

Click mceclip43.png icon placed on the Ad Source the Platform will redirect you to the Rates Section where you can set up Rates for the created Ad Sources.

Rates

The Rate section allows publishers to set rules that control the price their inventory is sold at. This can be set on all inventory or more specifically per ad source or country.

Setting new rate rules defines a floor price below which a publisher is not willing to sell their inventory (Net CPM).

Click the  to set up a new Regular Rate Rule and complete theNew Rate Rule form:

  • Status (Active(by default), Inactive)
  • Rate (Min CPM)* (in $)
    Inventory Targeting:
  • Inventory (all selected by default, multiple choice)
    Inventory can be specified by:

      • Ad unit
        Or
      • Placement
  • Ad Source (all selected by default, multiple choice)
    Geo Targeting:
  • Country (all selected by default, multiple choice)
    In the case of US is selected as the only country for geo targeting, US States can be defined as well:

      • State (all selected by default, multiple choice)

Click mceclip14.png to submit – the created Rate Rule will appear in the list of Rate Rules.

Rate Rules are available for editing/reconfiguration by clicking a gear icon mceclip35.png.

If there are several Regular Rate Rules relevant for the current Inventory/Geo/Ad Source  – then the rate rule with more detailed specification takes place. If there are more than one Rate Rules relevant for the current Inventory/Geo/Ad Source with the same priority and specification level – Rate Rule with the lower Rate takes place (increasing bid chances).

Ad Quality Center (coming soon)

Ad Quality Center provides publishers with an option to manage ads quality from all ad sources by captured ads visual and auto quality analysis as well as by setting up banned lists of different categories from the centralized console.

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The platform provides an option to capture a certain percentage (sample %) of ads served via SDK integration and to show the captured ads in the Ad Quality Center.

Publishers can overview all captured ads and filter ads per different parameters by defining the parameter and clicking mceclip4.png button:

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The platform also supports auto ad quality analysis and can identity such ad quality issues as:

  • Wrong ad size
  • Bad ad scaling
  • Blank screen ads
  • Inappropriate ad
  • etc.

Captured Ads, identified as problematic ones, are highlighted accordingly and the issue description is listed (example:  mceclip13.png).

 

Captured ads, identified as problematic ones, can be filtered in by switcher mceclip5.png.

Additionally, the platform provides an option to search ad by image mceclip7.png .

Captured ad card with some details about the ad can be opened by clicking a gear icon mceclip12.png:mceclip10.png

Publishers have an option to block ads by the following parameters:

  • Advertiser domain
  • Campaign ID
  • Creative ID
  • Content categories (IAB).

mceclip3.png button leads to the “Manage Ads Blocking” form, where publishers have options to:

  • overview block lists
  • delete items from block lists by
  • add new items to block list by entering the required value and clicking mceclip1.png.

Changes are saved by mceclip2.png button.

 

Also mceclip1.png button from a captured ad card opens the “Manage Ads Blocking” form being predefined with the ad’s Advertiser domain, Creative id and Campaign id values, available for editing and blocking by mceclip1.png and mceclip2.png.

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