Retail Formats Overview

Display.io provides for Retailers unique ad formats, which allow to run video ads within retailer apps/web sites and as a result to drive more sales from advertising.

Retail Ad Formats are:

  • Shoppable: combines Video creative with a product image, product description (name, price, rate, reviews, etc.) and call to action (e.g shop now, add to cart) – the most advanced retail ad unit.
  • Interscroller: Vertical Video or Display full screen ads, which fully take user’s attention, with an option to enable Reveal UX, as well as Dwell or Deceleration modes which guarantee better viewability, completion rate and CTR
  • Headline: Horizontal Video or Display ads in a feed with Headline option when ad snaps to the top of the screen for the defined time providing the highest KPIs for video completion rate, viewability and CTR.
Shoppable

Interscroller

Headline

Platforms

App Android
App iOS
Web Mobile
Web Desktop

App Android
App iOS
Web Mobile
App Android
App iOS
Web Mobile
Integration Type SDK (App)
JS Tag (Web)
SDK (App)
JS Tag (Web)
SDK (App)
JS Tag (Web)
Ad Formats/Sizes Combined ad format:
Horizontal Video
(640×360 for mobile;
1280×720 for desktop )
+
Product Image
Vertical Video
(360×640)
/Display(Interstitial size 320×480)
Horizontal Video
(640×360)
/
Display
(Mrect size 300×250)
Ad Format Objects – Ad container
– Video Creative
– Product Image
– Title (default “Sponsored”)
– Product Name
– Product Rate (Stars)
– Product Reviews
– Product Description
– Button (default text “Buy”)
– Video progress Bar
– Sound Button
– Ad Container
– Creative (Video or Display)
– Header
– Header text
(default “Scroll to continue with content”)
– Footer (for Dwell mode)
– Footer text
(default “Scroll to continue with content”)
– “Tap to learn more” button for video
– Sound Button
– Ad Container
– Creative (Video or Display)
– Title (default “Sponsored”)
– Brand Name
– Button (default text “Learn More”)
– Video progress Bar
– Sound Button

(separately for Headline and Infeed Modes)
Customizations All objects colors and text + layout All objects colors and text All objects colors and text
UX extra features – Reveal
– Deceleration
– Dwell
Headline
Clickable objects Manageable
(by default: Product Video, Product Image,
Product Name, Button)
Video/Image Button
Ad unit Scheme

 


Infeed Mode:

Headline Mode:

 

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