Display.io Mobile Web Ad Tag is an asynchronous Javascript/SafeFrame code that is placed on a publisher’s mobile website as a placeholder for ad creatives rendering.
When a user visits/reloads a webpage, it calls the Mobile Web Ad Tag, which directs the browser to call display.io ad server, and already the ad server replies with ads, rendered within the placeholders by the user’s browser.
Display.io Mobile Web Ad Tag supports:
- Interscroller Ad Unit
- Ad Formats: Display Interstitial size (320×480), Vertical Outstream Video (360X640)
- Modes: Reveal / Non-Reveal
- Headline Ad unit
- Ad Formats: Display Mrect size (300×250), Horizontal Outstream Video (360X640)
- Modes: Snap / In-feed only (without headline mode)
- Infeed Ad unit
- Ad Formats: Display Mrect size (320×50), Horizontal Outstream Video (360X640)
- Modes: In-feed only
- Banner Ad unit
- Ad Formats: Display Mrect size (320×50)
- Modes: In-feed / Always shown
The asynchronous tag guarantees independent load of the page’s elements without page load latency, unlike synchronous tags.
SafeFrame technology provides better user protection, publisher control, publisher efficiency and viewability support.
Mobile Web Ad Tag Script
The mobile web ad tag consists of 2 parts:
- Config Script – should be placed once on the mobile webpage header (between <head></head> tags)
- Ad Placement Script – should be placed on the mobile webpage body (between <body></body> tags) once for each ad placement (it’s recommended to add not more than 10 tags per webpage)
> Mobile Web Ad Tag – Config Script
<script type="text/javascript"> var dioParams = { adsSrvDomain: 'appsrv.display.io', //mandatory cdnDomain: 'cdn.display.io', //mandatory fixedHeaderSelector : '', //mandatory if a webpage has a fixed header passbackTag: '', //optional, script should be escaped impressionCallBack: ["www.example.com", "www.example2.com"], //optional, comma separated array of impression tracking URls headerText: 'Scroll to continue with content', //optional headerTextColor: 'white', //optional headerBackgroundColor: 'black', //optional adContainerBackgroundColor: 'transparent', //optional pageCategory: '', //optional, comma separated keywords: '', //optional, comma separated }; </script>
> Mobile Web Ad Tag – Ad Placement Script (Direct Integration)
<script async src="https://cdn.display.io/webis/webis.min.js#site=siteID?placement=placementID"></script>