Mobile customers – How to attract and acquire more?
Mobile customers – How are the best brands turning mobile traffic into transactions?
The Mobile Apps Unlocked conference, held at the MGM Grand, Las Vegas, is arguably the most elite show in the mobile calendar – attended by some of the biggest and illustrious mobile brands, this year boasted a 3000-person strong attendees list. General Manager, EMEA, at display.io, Micole Leger had the privilege of speaking on the final panel of the day at MAU 2018. Sharing practical tips for identifying your customers emotional triggers and translating that knowledge into a better product. The panel centered around the subject of attracting and acquiring mobile customers, the obscure environment mobile attribution is creating from it’s flawed principal of last click attribution, and the type of ad-creative you need to win new users. Enjoy!